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Newsletter - August 2026 issue

Punta del Este is building at a record pace, but buyers are becoming more selective.

New construction, price per square meter and the signals worth reading before selling, buying or investing.

Issue No. 8 August 2026 8 min read

More square meters, more supply and competition driven by quality

Maldonado's real estate development cycle remains exceptional in scale. In 2025, 748,373 m² of construction were approved: almost 45% above the 2015-2024 annual average. This is not simply a matter of “more construction”; it also means that every property competes with newer products, better amenities and buyers who compare common expenses, build quality and rental potential.

748,373 m²approved floor area in Maldonado during 2025
5,92 M m²approved between 2015 and 2025
+44,7%2025 versus the 2015-2024 annual average
≈76active developments identified at different stages

Approved floor area: the acceleration in 2025

Comparison in m². The 2015-2024 average is derived from the official cumulative total; the 2024 figure is an industry estimate and 2025 is the official departmental figure.

2015-24 avg.517,291 m²
2024 estimate≈600,000 m²
2025 official748,373 m²

The figure measures approved floor area, not completed square meters or the number of units delivered.

What is sustaining the cycle?

Large-scale projectsSLS Punta del Este plans two towers totaling 52,000 m² and a reported investment of US$120 million. The Cipriani/San Rafael complex and the World Trade Center strengthen the corridor of major investments and corporate services.
More year-round demandMaldonado grew by 23.7% between the 2011 and 2023 censuses, reaching 212,951 residents. This expansion supports permanent housing, year-round rentals and off-season services.

Price per m²: a benchmark, not a single price

In Punta del Este, value changes dramatically according to micro-location, view, age, quality, common expenses and project stage. The following chart shows orders of magnitude, but does not replace a comparable market appraisal.

Interior - 2024 transactions
Official average: US$1,554/m²
Punta - general benchmark
Reference range: US$2,700-3,100/m²
Premium / beachfront
Special properties may reach US$6,000-8,000/m²

Visual scale: US$1,000-8,000/m². Punta ranges are published market references, not standardized averages of recorded transactions.

The takeaway for property owners

With more new supply, the right price is no longer enough. Presentation, documentation, reasonable common expenses and a professional marketing strategy now form part of perceived value.

Segments worth watching

  • One- and two-bedroom units with efficient amenities: account for much of the US$200,000-400,000 price range and balance personal use with rental income.
  • Brava, Mansa and Roosevelt: continue to lead thanks to connectivity, services and depth of demand.
  • Aparicio Saravia corridor and emerging areas: offer newer properties and appreciation potential, with a greater need to assess timelines and the future surroundings.
  • Homes and land east of the Maldonado stream: retain a premium dynamic that is highly sensitive to distance from the ocean, quality and privacy.
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Featured property - August

17 hectares with shoreline on Laguna del Sauce

Aerial view of the country estate shoreline on Laguna del Sauce

On Camino Benito Nardone and Route 12, an exceptional country estate in both scale and location: one of the last properties of this size with shoreline on the lagoon, offering peace and privacy just minutes from Punta del Este, Punta Ballena and the main destinations along the eastern coast.

USD 690,00017 hectaresLagoon shorelineElectricity

Areas and other details must be confirmed against the corresponding documentation.

View listing, photos and location

Sources and methodology

Figures checked as of August 22, 2026. Official data, industry estimates and reference ranges are identified separately.

  • Maldonado Departmental Government: approved floor area 2015-2025 and major projects.
  • Uruguay XXI: construction and real estate sector report.
  • 2026 industry survey: developments, demand and segments.
  • Published price-per-m² references for Punta del Este.

Newsletter

Issue archive

  • September 2026 Current issue
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